When I stand before God at the end of my life,
I pray that I would not have a single bit of talent left, so I can say,
'I Used Everything You Gave Me'.
IT'S SO NICE TO MEET YOU!
I'M DANA HENDRICKSON
CREATIVE CONSULTANT + DIRECTOR
DESIGN ARCHITECT
DIGITAL MARKETING STRATEGIST
IT'S BEEN A
Wild
RIDE
CREATIVITY IS MY ADDICTION, FUNCTIONALITY IS MY OCD
I LOVE TO CULTIVATE PRETTY THINGS...
take a look
HEALTHCARE
MARKETING COMMUNICATIONS TECHNICAL WRITER
Metlife | Managed Care
Preferred Healthcare | Mental Health & Substance Abuse
I've spent the past 25 years of my professional career in a genre of marketing, creative & project management positions. I've honed my marketing expertise as a technical & creative writer, communications specialist, product developer, and a digital content designer, architect & strategist.
I work with a number of startups, and as anyone who has ever worked with startups understands, you are deeply embedded in most aspects of the business.
As a result I wear many hats so I'm well-versed & multi-faceted ~ creative leader, digital architect, creative & marketing strategist, multi-channel marketer, copywriter, graphic designer, content developer & manager, project lead, client liaison, and the list goes on and on. Working on large & small scale, complex projects requires a lot of problem solving, perseverance and resolution; all of which, have contributed to my intellectual toolbox.
TECHNOLOGY
PRODUCT DEVELOPMENT
MARKETING COMMUNICATIONS
5+ years with Gartner Group
CUSTOM BUILDING
MARKETING
CLIENT RELATIONS
DESIGNER
BANKING
RESIDENTAL & COMMERCIAL LENDING
CLIENT RELATIONS
MORTGAGE UNDERWRITER
INTERIOR DESIGN
DIGITAL MARKETING
WEB ARCHITECTURE & DESIGN
DESIGNER
CULINARY
CHEF | OWNER
CATERER
PRIVATE CHEF
MARKETING
I'VE GROWN QUITE THE
Creative & Intellectual
TOOLBOX
I
AM UBER PASSIONATE ABOUT WHAT I DO & I LOVE MY CLIENTS!
For over 25 years, I've been in every facet of marketing. I've developed + executed business & marketing strategies & programs, architected, designed & developed websites for many horizontals, verticals & everything in between. I've covered personal brands, health & wellness, lifestyle, food, restaurants, marijuana, foal & calf diarrhea, groundbreaking bioceuticals, medical-surgical, healthcare, technology, finance, surgical, interior design & architecture… WHEW!
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Am creatively-obsessed in all forms. It's my passion!
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Focus on originality + beauty enveloped in intelligence + functionality.
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Am a visionary; I raise the creative bar for my clients, so I insist on the highest creative standards. I thrive on originality which offers a unique value proposition for my clients.
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Am customer-obsessed and I think strategically.
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Break it all down, and build it back up, the right way.
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Distill marketing challenges and business goals into focused creative briefs & executable strategies.
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Dive deep into your audience (considering a brand’s target audience + your customer/shopper behavior) to find meaningful insight.
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Understand human behavior & focus on solving real customer problems.
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Design, write & deliver campaignable ideas and multichannel brand campaigns
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Keep going and going, and this list keeps growing and growing.
I'VE CREATED A LOT OF
Pretty Things...
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PS. LIKE YOU, I DON'T LIKE MY INBOX FILLED WITH SPAMMY, TIME-ZAPPING "STUFF", SO I GET IT. NO JUNK, EVER. PROMISE!